here are a few articles where we've been mentioned in the news


"12 Bold but Beneficial Business Tips"
CEPro Magazine: - May 2010


You may not agree with all these suggestions from Group Gerhardt, but they're designed to make you more money. By Steve Castle" more >


"Are You a 'Fisherman' or a 'Hunter'?"
Inside Track, Audio-Video Retailer: - November 5, 2007


...dealers credit Gerhadt with having influenced their thinking and catapulting their businesses to a whole different level. "Rob's columns help you step out of the box, not think like an A/V guy anymore", one dealer said. "I still refer to them often." "That out of the box thinking was a foundation shaker," another dealer agreed and elaborated further: "Because Rob has a real feel for the buying public in general and the modern luxury client in particular, he is uncannily accurate about the current market conditions and how to reach into that market and take advantage of it. He's helped us see that we needed to distinguish ourselves as a contract business that is less product- and more process-oriented. That it was important to make the process enjoyable for the client. He stressed..." more >



"Tech Tip: Gerhardt Offering Integrated Systems Course"
The Retail Bridge: - September 26, 2007


Former CEDIA president Rob Gerhardt's electronic sales and marketing workshops are back, this time with a focus on whole home systems. Designed to teach the fundamentals of designing, selling and completing large integrated home systems, the two-day course will be offered in five North American cities this fall and winter, according to Gerhardt. "Learn about the true opportunities of the new 'integrated systems' industry, learn how to find the clients who want these systems (and) learn how these clients like to buy..." more >



"‘Ah-HA!’ Five integrators tell how they get customers to finally ‘get’ home automation"
Custom Retailer: - September 01, 2007


...clients generally don’t grasp home automation’s benefits off the bat—and sometimes retroactively regret not having invested more into it than they’d settled on. “Some people are really adamant about keeping us from doing things because it’s spending money. They feel they’ve run around and turned light switches on and off all their lives. When they’ve lived with a system a while, though, it’s then that they say, ‘Oh, this is what you meant,’ and they smack their forehead and are sorry they held the budget back.” Harris says there is a powerful sales aid in what Rob Gerhardt’s company, Group Gerhardt, LLC, is offering. It is a "virtual showroom" consisting of two 20-inch touchscreens which salespeople can take to a client or an architect that provide a "walk-through" 3-D rendering of a home. The screens let a client bring up a touchpanel on one that can be used to turn a virtual TV on, work the window shades in a room, or set lighting control scenes on... more >