In the News
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"A different 'dealer' approach"
SecurityInfoWatch.com - 03-09-2011
For Michael Pope, president of Safety Technologies, Medina, Ohio, the commercial security division of Audio/Video Interiors, Middleburg Heights, Ohio, and a part of the HomeConnecTeam developed and managed by Group Gerhardt, Tucker, Ga., the sales training and support the company offers is different, as is the dealer group. "They come with a fresh approach because they are not lining up behind any manufacturer," he explained. "Essentially, it is a collaboration of approximately 70 dealers working to provide advanced services in homes based on a security platform that uses a gateway into the Internet.", By Natalia Kosk" - more >>
"Consumer attitudes, increase in competition to mark big changes in residential market"
SecurityInfoWatch.com - 09-28-2010
For years, the custom electronics and residential security market for was a boon for independent contractors. But after the housing collapse several years ago and subsequent spiraling of the economy downwards, By JOEL GRIFFIN" - more >>
"12 Bold but Beneficial Business Tips"
CEPro Magazine: - May 2010
You may not agree with all these suggestions from Group Gerhardt, but they're designed to make you more money. By Steve Castle". - more >>
"Are You a 'Fisherman' or a 'Hunter'?"
Inside Track, Audio-Video Retailer: - November 5, 2007
...dealers credit Gerhadt with having influenced their thinking and catapulting their businesses to a whole different level. "Rob's columns help you step out of the box, not think like an A/V guy anymore", one dealer said. "I still refer to them often." "That out of the box thinking was a foundation shaker," another dealer agreed and elaborated further: "Because Rob has a real feel for the buying public in general and the modern luxury client in particular, he is uncannily accurate about the current market conditions and how to reach into that market and take advantage of it. He's helped us see that we needed to distinguish ourselves as a contract business that is less product- and more process-oriented. That it was important to make the process enjoyable for the client. He stressed..." - more >>
"'Ah-HA!' Five integrators tell how they get customers to finally 'get' home automation"
Custom Retailer: - September 01, 2007
...clients generally don't grasp home automation's benefits off the bat—and sometimes retroactively regret not having invested more into it than they'd settled on. "Some people are really adamant about keeping us from doing things because it's spending money. They feel they've run around and turned light switches on and off all their lives. When they've lived with a system a while, though, it's then that they say, 'Oh, this is what you meant,' and they smack their forehead and are sorry they held the budget back." Harris says there is a powerful sales aid in what Rob Gerhardt's company, Group Gerhardt, LLC, is offering. It is a "virtual showroom" consisting of two 20-inch touchscreens which salespeople can take to a client or an architect that provide a "walk-through" 3-D rendering of a home. The screens let a client bring up a touchpanel on one that can be used to turn a virtual TV on, work the window shades in a room, or set lighting control scenes on... - more >>
